The biggest branding revolution in 40 years is about to happen. It will solve the problem of decreasing returns on ever-increasing advertising expenditure. It will turn every concept you've learned about branding inside out - and upside down. Martin Lindstrom has written a groundbreaking new book based on the worlds largest brand research study ever conducted on our five senses, exploring the effects of leveraging all five of the senses- touch, taste, smell, sight and sound when building brands. It's called BRAND sense. CEOs of McDonald's, Mattel, and Disney, have praised it. Philip Kotler has declared this book contains "mandatory knowledge for every marketer".

Sans vouloir jouer les troubles-fêtes, je rappelle que l'ouvrage intitulé "Le marketing sensoriel du point de vente" (Dunod, 2002) est paru il y a trois ans. Pour une fois que nous avons de l'avance sur ce qui se passe aux Etat-Unis il fallait le signaler ;-).

J'ai commandé l'ouvrage et je pourrai vous en dire plus dans quelques semaines.

Pour plus d'informations sur Brand Sense : Amazon